AstraZeneca aims to pump up Farxiga marketing after cardio outcomes study

AstraZeneca aims to pump up Farxiga marketing after cardio outcomes study

Source: 
Fierce Pharma
snippet: 

Now that AstraZeneca has scored its Farxiga outcomes data, it's aiming to change the game on its SGLT2 diabetes rivals. First up? Expanding its salesforce to prepare for a full-court press on physicians.