AbbVie's Botox rolls out the red carpet for real people in new documentary-style ads

No longer just for celebrities and socialites, Botox is putting real people in the spotlight for its latest campaign.

AbbVie’s new documentary-style Botox campaign switches up previous high-style ads to instead highlight—and connect with—everyday consumers. In the new series of video ads, styled like short films, an interviewer off-camera asks real Botox users how they really see themselves.