$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer

$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer

Source: 
Forbes
snippet: 

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to Caplan's take on patients not being consumers, and physicians not being providers. The language of consumers and providers appears to diminish the importance of the patient-physician relationship in which, under ideal circumstances, market-based financial incentives don’t play a role.