XXR Launch-What Needs To Change? Suggestions?

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Three different offices told me they wrote it but patient couldn't get it!! Went back to the pharmacy and asked NOW will they stock it??? Their reply? No, bc patient didn't want to have it filled, they just had script changed to generic. Aaahh!!!!
Something has to be done!
 




































Do away with target lists. We need to be prospecting every day with Podiatrists, Surgeons across a broad spectrum, Primary Care, Urgent Care, Physiatrists, at this point even Dentists should be in play.

It would be worth the investment to obtain current IMS data in order to prospect the high value prescribers. Prominent ads in professional journals and on websites, along with direct mail to selected, high volume acute pain HCPs with business reply cards and/or a web link or 800 number to request more XXR info (and a Rep office visit) should be options.

A comprehensive sales aid that can be left behind or direct mailed can't come soon enough. Improved and more comprehensive managed care coverage along with a chain pharmacy stocking initiative are necessary for proper pull-through. We're not lazy, we just need the necessary tools and support to make it happen.
 






Anonymous said:
Do away with target lists. We need to be prospecting every day with Podiatrists, Surgeons across a broad spectrum, Primary Care, Urgent Care, Physiatrists, at this point even Dentists should be in play.

It would be worth the investment to obtain current IMS data in order to prospect the high value prescribers. Prominent ads in professional journals and on websites, along with direct mail to selected, high volume acute pain HCPs with business reply cards and/or a web link or 800 number to request more XXR info (and a Rep office visit) should be options.

A comprehensive sales aid that can be left behind or direct mailed can't come soon enough. Improved and more comprehensive managed care coverage along with a chain pharmacy stocking initiative are necessary for proper pull-through. We're not lazy, we just need the necessary tools and support to make it happen.
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all good ideas. the sales stuff they gave us is not good.
 






Anonymous said:
Do away with target lists. We need to be prospecting every day with Podiatrists, Surgeons across a broad spectrum, Primary Care, Urgent Care, Physiatrists, at this point even Dentists should be in play.

It would be worth the investment to obtain current IMS data in order to prospect the high value prescribers. Prominent ads in professional journals and on websites, along with direct mail to selected, high volume acute pain HCPs with business reply cards and/or a web link or 800 number to request more XXR info (and a Rep office visit) should be options.

A comprehensive sales aid that can be left behind or direct mailed can't come soon enough. Improved and more comprehensive managed care coverage along with a chain pharmacy stocking initiative are necessary for proper pull-through. We're not lazy, we just need the necessary tools and support to make it happen.
Click to expand...

Amen, mah brotha.
 






Remove Dentists from the excluded specialties list for at least a year. Although they write Percocet for days rather than weeks, the high volume of prescriptions would drive pharmacy stocking. Oral surgeons also should be targeted.

Additionally, since their scripts are usually for 1-3 days (typically after an extraction of wisdom teeth), formulary coverage really doesn't matter since patients can get XXR for about $10 per day on a cash pay basis. The same scenario holds true in Urgent Care settings.

Dermatologists also write Percocet on a 1-3 day basis after topical incisions to remove moles, minor growths etc..

These high volume/short duration Rx's will help plug some holes with pharmacy stocking and give orthopods and other longer duration prescribers a greater comfort level when XXR is more readily accessible for their patients.

Patient safety is another key aspect about XXR that was not mentioned in the sales aid. Dizziness is the second most common side effect of all opioids. Patients taking Percocet may already have compromised mobility due to an acute injury or surgical intervention. The last thing a patient needs is to wake up in the middle of the night... they are sleepy, hurting, less agile, and get up to redose Percocet...throw another glass of water down on their bladder to swallow more Percocet...which may trigger the need to empty their bladder a few hours later and have to get up again. With XXR and the 12-hour dosing interval, patients have a greater chance of staying in bed, healing, sleeping through the night with a reduced chance of falling due to dizziness, reinjuring their surgical intervention site or acute injury site, or possibly incurring a new injury. Patient night-time falls due to drug induced dizziness is very common and this message resonates with HCPs (who don't need a medical malpractice lawsuit stemming from a drug induced slip and fall). XXR reduces the potential for middle of the night slip and fall accidents for patients who otherwise may have to repeatedly get up and re-dose a shorter acting drug like Percocet or Vicoden.

It was a noble gesture to donate thousands of dollars to support the Wounded Warriors project. An even more magnanimous gesture for MNK would be to seek inclusion on the Department of Defense formulary contract to help those still serving in the military or those recently discharged. Even if MNK simply breaks even or loses modestly on each Rx, those who served our country and need the benefits of XXR most, would be aided (not to mention the PR and additional pharmacy stocking that would ensue).
 






Why don't you send that to stacy or marketing? If you don't you've just wasted a lot of time posting it here. You don't think for a second that they would actually come to cp for any sort of realistic criticism or feedback.
Whoever started this string was hoping people would respond with nothing but negative crap and silly suggestions. If you're a serious rep, and it sounds like you might be, you should take yourself seriously and send your thoughts where they will actually be read by someone that matters.
 






I tell you why. Because this would turn into a "Joe the Plumber" situation! Stacy would audit this rep's activity like you wouldn't believe! It's already happened to a rep in my district because a pharmacy returned a bottle of XXR. SC is NOT going to take responsibility for this launch! PERIOD! We've already screamed most of those suggestions to our DMs and nothing has changed.
 






Fire marketing and all VPs. That should be the first step. its a boneheaded approach by corporate and of cousrse, the reps get the blame. For not using the stupid ipad or scheduling enough useless web programs. Complete waste. I was one of the top reps in my district for web programs,, but almost 90% of my docs never even saw one slide. I simple set up the ipad with no volume and let it run during the lunch.
 






This is exactly the kind of uninformed BS rant you would expect on CP. What if the company actually did what you suggested and fired everyone? Where would you be? Oh good, fire them all and hire a whole new group. They'll be perfect and will leave your slack ass alone. Why not do something about it yourself?
 






I think we should rebuild our sales force and non personal support services to get better coverage. We will never hit our goals with what we have now. If we were to start over again, how should we build it?
 






What a waste of time writing something like that. And what pisses me off is that I wasted my time reading it and responding. Crap like that and people like you are what really bore me with this site.
 






























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