How do you bribe the insurance companies to cover your drug when omeprazole is OTC for $20 a month?
That's not entirely true. Here's the deal most most insurance companies and PPI's.
1) Plan providers are requiring patients fail OTC Prilosec OTC and others first before they pay...then if a patient does fail...
2) The next course of therapy is generic omeprazole, which is basically the old, off patent, prescription strength Prilosec
You'll never be able to beat Prilosec OTC because Procter and Gamble spends millions and millions advertising this product and we spend about $2.75 on marketing. You'll never be able to win against generic omeprazole since it's priced 60% - 80% less than any of the branded Rx PPI's
So a patient fails OTC and generic....what next????
3) Nexium - very good formulary favorability
- plenty of samples for the docs
- BIG national advertising dollars
- Longer patent life
- Reps can carry other Astra Zeneca products
with them for a more valuable use of the doctor's
and office staff's time
So in a clouded me-too market where Aciphex and Prevacid clearly have the disadvantage, it is very impressive to see a rep that sells either product do well regardless of the the studies say about the PPI's