And just explain to me how this is NOT a great idea? Obviously this man's track record speaks for itself, and it is innovative ideas like this that has kept him there. I think it's a genius idea. To have reps think of the alphabet and the results of not keeping their minds on their goals is to create an atmosphere of excitement and increased sales. You are just one of the negative neigh sayers that doesn't have the open mind or intelligence to learn from the ones who do. That's ok, because even innovative minds like Steve Jobs had their retractors. And you see where that got him. I anticipate another huge win for this director and his people this year, and maybe then you will have to learn the alphabet. You W: Will not Win President's club, and B: will see your Bonus shrink. While the rest of us C: Can expect to have a big win at the President's club night and E: will Earn a lot of bonus money.
MY RBD has yours beat by a mile. HE is the most innovative and intelligence-orienetated RBD in the country. I took him to grand rounds at a HUGE account that my academic had gave up on and at the end of it he called out the doctors and asked them to gather around him. Knowing he was a heavy hitter at Janssen they did. He said : Doctors, I know the biologic business for IBD is major big, but let me ask you this. If a patient so to speaks "fails" Remicade what does he get?
One doctor jumped right in: He gets Humira, right" My RBD showed how impressed he was with an impressed facial expression. Good, he said. Humira. He looked at me and I could tell by his eyes that he was going somewhere with this. Humira, he said again.
Then he spoke again. Or is it Hoo-My_Rah?
The docs looked quizzical. My RBD jumped ahead of them: Or is it Hew-Meer-ay?
The looked even more incredulous. And so was I, glowing with pride.
Or is it Humm-er-a?
The doctors were hooked. Then my RBD gave them the ah-ha moment they were looking for. Doctors, your patients have enough problems. Some of them are join to the bathroom so often they can't even remember their OWN names. How do you expect them to remember the name of a drug like Humira. He paused for a second and then he looked back at me and winked.
Or is that he said Hooooo-um-my-er-aye?
The doctors all nodded in agreement. Doctors, I'm glad you get it. I won't even have to speak it but I WILL. Why confuse a patient with such a confusing drug like Humira when you have a drug that is only pronounced one clear name: Remicade.
And then I couldn't believe what he did. HE CLOSED!
Doctors, when you have a moderated to severe patient come in, and that patient has Crohn's, will you prescribe the only biologic that a patient can pronounce, but that works great?
I then saw an entire room of academic and community and fellow physicians nod their heads at the same time. You bet, they said.
I almost made President's club. I probably wound of, if my academic had brought my RBD in earlier in the year,. But it's not about awards but teamwork, and my RBD taught me that that day. We were such a great team. I drove him back to the hotel and he invited my up to his room for a congratulatory bottle of champagne and he gave me a seminar on closing. He is like totally awesome although his wife treats him lousy.