When will they start laying off reps?

Total BS, the right thing is to milk it for everything it's worth and ride it to the bitter end, it's just hard to say exactly when that will be, probably not less than six months, but probably not years either.

You are in denial. Please stop holding out hope and start networking. Your job here is over
 








































































Amarin will use the sales force for everything they've got to boost sales as much as possible before the generic hits the market. Just before that happens, Amarin will most likely lay of 85% of its US sales. A few months into the generic launch, all US sales will be gone.