It's a business folks, not a school, a nonprofit or a family. We are an organization and any organization is only as good as its weakest link. A business needs customers and good products/services. Most of these big U.S. manufacturers sent everything important overseas, then decided to be lazy with all the MBAs buying compentency models for sales marketing and business to tell them how to be successful. Leadership turned into lazy well-fed sheep. They forgot about real research, viable products, longterm planning and the customer. Speaking of that, on the customer side, the new model supported having PODs with Ken and Barbie in leadership customer facing positions (thank you, Pfizer!). This was shown to drive a HUGE cash flow by making doctors write more Rxs. At the top: The Good Old Boy Network was alive and well! (Who BTW, were out golfing while paid consultants made the business decisions.)
Later Ken and Barbie became your managers. Some went to HQ and marketing. No one had any real experience actually selling or thinking or in medicine. MBAs hired more consultants and drew up more charts to track. Oops, a few years go by and there are too many unqualified people selling (term used loosely) one drug and clinical customers are voicing their unhappiness at being pestered by reps. Doors close. We invent ways to regain access with "programs and consultants" to increase and keep our business channels open. Some of our consultants were corrupt doctors and the media had a hayday. We suddenly became the bad guy. MBAs drew more charts.
Marketing started to guide research rather than scientific need. Profits were not where they needed to be. Bigger companies started to buy up smaller ones for their pipelines. Smaller companies learned to be deceptive and very clever in propping up their pipelines/bottomlines to appear better than they really were (SP ring a bell?). Once an acquistion or merger was made, the executive teams and stockholders made millions, but in transaction only. These large and small M&As did nothing for actual business besides make a few very rich. Now, deep cuts needed to be made to make the bottom line still look good. All hell broke loose. Relationships in the field were terminated along with thousands of good workers who had great connections. Customers felt the instability and loss of respect and cut us off completely. There was no value to them in keeping us (some new face) as a business partner. We were no longer seen as necessary or important to their business; we did not have any new products to sell to them or to benefit their patients. The consultant role died as it too became dangerous to be exposed for an inappropriate relationship.
So, now we scramble with all types of service oriented garbage (P4P and Transitions of Care) that do absolutely nothing to grow our business or enhance our bottomline just to hang on to any customer relationship even if it is a poor or unprofitable one. Reps are spread too thin with competing priorities and competencies that have no value to real business because our customer has checked out. (Elvis has left the building!) It is all an illusion of success. In the meantime, R&D is underwater and all the big manufactures are scrambling to find and acquire the new blockbuster. But it is a crapshoot because everyone is out looking at Phase I trials and small biotechs. There are only a few products that will make it. There is not enough time left to support the infrastructure of these big companies and that, my friends, is the dirty little secret: Your days and mine are numbered.
Three important links are completely broken: 1) leadership and their connection to designing innovation in tough times by generating meaningful and profitable products within a sound business structure, 2) the customer connection is severed as most of the medical industry does not want to be a consultant nor work with pharma other than to get money for their research and their own health system; some still want samples and that's about it, 3) most new products are me too drugs with few innovations and we do not have the pipeline or the connections to support the top so the bottom keeps getting cut. Soon there will be nothing but chiefs, which will distance ourselves even further from our customer, our target.
Hey, but the executives will be rich when the bridge collapses and we will be out of a career. (I wonder if the executives realize this is why no one in the field trusts anyone at the top? Obviously, if your field teams and lower ranking employees have no trust in the leadership, the customer is going to feel it.) Everyone here knows we are on the Titanic.
Move on my friend and let it go. Everything has a time and place. You really do not think the "top" is going to cut their own ranks or trim their fat to save the company do you? Just fill out the next survey, be positive or you'll be on someone's shit list.