What is going on here????

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Just another example of Big Pharma coming to derm. Has happened everywhere. Goes like this:

hey, you are selling $5 by making 6 calls a day
we need you to make 9 calls a day and you will sell $7.5

Big Pharma reach and frequency is upon us

was good while it lasted
 






Good question. I thought we hired RT for his stellar Market Access experience?!? So far the game plan is to do an elementary Business Plan, fabricate a "call-flow" and recreate the wheel with "physician segmentations". I feel like I just transported back to 2010 and I'm selling in primary care. What is it going to take to explain that coverage is the only thing holding us back? "Making that one extra call" a day is the most ineffective, old school strategy I've ever seen.
 






Ineffective seems the be the new business strategy here. One more call a day and a focus on vitiligo refills will change everything but another week long meeting out the field where nothing of value will be accomplished makes sense. If the big new buzz word is “accountability” who exactly is accountable for our long delayed pediatric indication or securing favorable insurance coverage?
 






Big Pharma only knows Big Pharma. Segmentation? WTF? Next we will employ "high gain questions" or "close for appropriate starts" or some other 1990 Merckette tactic.
 






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