I dont know if 100% accurate but its pretty darn close.
The reps & RDs are pretty steller, it is the direction, decision making, and judgement of the VP/ED that have created the issues in the division. They are obviously out of position for building a new team from scratch. Our VP is very nice but that might get you a cup of coffee as she has never ever been in any sales position in her life let alone a complex hospital account selling.
My RD gets it and does a great job of keeping us focus as our own exclusive team trying to shield us from the ineptness of upper management.
The leadership at the top is the issue with the moral, motivation and engagement.
(Big hint to both--- this is not a cookie cutter primary care division with 25yr old new reps)