The new strategy is to anger the customer by burying them in samples. Never mind that there are only 30 people in your computer that can sign for samples. Oh, the competitors are sampling more? Gee whiz, maybe they have more indications. Just when the decision making could not get any worse, it does. Maybe someday there will actually be a positive message from leadership, rather than another message of what the reps are doing incorrectly. Maybe the problem lies with misguided leadership that is building a culture of intimidation rather than respect.