Good luck...But I think with the level of lack of knowledge, the expectations and the constant negative attitude demonstrated here, you guys will not succeed anywhere. There is enough science, enough managed care coverage to succeed. It comes to your knowledge of the details and the outlook to focus on the things you have rather than the things you don't and a never say die attitude that will separate the stars. People complain about a 2-day study and a bunch of other ignorant ones join these losers. However, a winner would have correlated the new statement that came out from the FDA that with NSAIDs the serious AEs set in really early and understand that not having seen serious AEs early is a good thing. The top 4 commercial payers in most geographies are ESI, CVS Caremark, Anthem and United. In some markets, the local blues may be in them and typically even in a geography the blues dominate they do not account for more than 20% of the commercial lives. Z is covered as Tier 2 in ESI, Tier 3 unrestricted with CVS Caremark and 3rd Tier with a step in Anthem. Step edits are electronically adjudicated steps and typically requires the patient to have had a generic in the last 4-6 months. Of the NSAID prescriptions written every week, only about 20% of them are for patients that are totally new and never had a NSAID Rx. 80% of the NSAID prescriptions written every day, every week are for patients who have had an NSAID before and since the 95% of the prescriptions written are generic, 80% of the NSAID Rx written in your offices every week are for people who have some generic NSAID before. So if you have one of your major plans that has a step, it is how you message this to the doctor to state clearly that he should be writing Z or T for patients who have had a NSAID in the last 4-6 months. Use MMIT app and it gives detail coverage information by local geography. Make sure that doctor knows not to write for United patients or Medicare and Medicaid patients.
There is no branded product that has coverage in all the plans. Sovaldi was blocked by ESI. In today's news ESI and CVS Caremark came out and said that they will over only one of Praluent and Repatha - the new PDK9 inhibitors (breakthrough therapies). Payers have also signalles that they may have a step edit or PA on these drugs. Similar treatment to Novartis' new Enteresto that was proven in head to head studies to save lives and reduce ER visits etc. So if you expect everything to be given on a platter, you will not succeed. First get objective information about the composition of the various payers and plans in your geographical area and the complexities and the coverage of Z and T in these plans. Then understand the complexities - doctors may not know the PBM coverage as they dont get the pharmacy information - so when you diagnose a complaint from the doctor you can understand the details and provide clarity.
Like any endeavor where you need to be successful, you need to invest time to get the knowledge needed and then have a positive attitude. The fact that you are in these jobs show that you have excellent communication skills. Adding the knowledge and combining it with the right attitude will make you succeed.