Thoughts on Breztri Launch?

i think that there is way over-analysis going on here. The mortality benefit spin by Medical Affairs is nice cover, but in the prescriber trenches they dont give a damn. Its all about cheap access and low copays with no callbacks from pharmacists and angry patients. GSK wont budge an inch, and we have a BID med here, with an arguably good pMDI format, but many prefer dry powder. So we either simply cannibalize our existing SYMBICORT business, or roll over and give up and head to the bar for martinis and laughs. Bevespi is a bad joke by now, but at least we should have learned something from that fiasco. But I can convert most of my SYMBICORT business like a charm. So let's hear it, what do we do? How about it Dominator?
 




i think that there is way over-analysis going on here. The mortality benefit spin by Medical Affairs is nice cover, but in the prescriber trenches they dont give a damn. Its all about cheap access and low copays with no callbacks from pharmacists and angry patients. GSK wont budge an inch, and we have a BID med here, with an arguably good pMDI format, but many prefer dry powder. So we either simply cannibalize our existing SYMBICORT business, or roll over and give up and head to the bar for martinis and laughs. Bevespi is a bad joke by now, but at least we should have learned something from that fiasco. But I can convert most of my SYMBICORT business like a charm. So let's hear it, what do we do? How about it Dominator?

You will not switch anything until coverage is good.
 








i think that there is way over-analysis going on here. The mortality benefit spin by Medical Affairs is nice cover, but in the prescriber trenches they dont give a damn. Its all about cheap access and low copays with no callbacks from pharmacists and angry patients. GSK wont budge an inch, and we have a BID med here, with an arguably good pMDI format, but many prefer dry powder. So we either simply cannibalize our existing SYMBICORT business, or roll over and give up and head to the bar for martinis and laughs. Bevespi is a bad joke by now, but at least we should have learned something from that fiasco. But I can convert most of my SYMBICORT business like a charm. So let's hear it, what do we do? How about it Dominator?

So now we aren't even selling or sampling Symbicort, or Bevespi? when are job cuts coming?
 
















I’m getting a little nervous! The little access I have in my territory is because offices want symbicort samples..I need that access to sell Breztri! What are they thinking in HQ?!?!
 








What an absolute disaster to abruptly eliminate Symbicort samples. Have they lost their minds??! At least give us a quarter or so to get Breztri rolling, then phase out samples. We need the access, seeing as we don’t have any managed markets access...
 




We're really betting the farm on Breztri...how nervous should I be as a respiratory rep?

You should be very nervous, what ever happened to patient centric? Resp is turning its back on Allergists just like it did years ago with Pulmicort. It took a very long time to regain their trust and confidence again. History repeats, unfortunately! Good luck
 
















Fanelli is a GSK plant. Pure and simple. How else can you explain his "strategic" moves? Hey Mina, wake up! And WTF was the decision to bring on the woodshed man as an EBD? Someone force your hand or are you so wrapped up in diversity, you couldn't see this man should not be in the position he is?
 




Fanelli is a GSK plant. Pure and simple. How else can you explain his "strategic" moves? Hey Mina, wake up! And WTF was the decision to bring on the woodshed man as an EBD? Someone force your hand or are you so wrapped up in diversity, you couldn't see this man should not be in the position he is?

There really is no other explanation. We say this in our district all the time that he's gotta still be working for gsk on the sly. Every decision he makes is detrimental to the business and the people in sales.

none of these three behave like leaders. sadly I doubt they even realize how embarrassing they are to themselves. its well known that no one in sales respects them because they haven't earned it and anyone who says otherwise is just giving lip service looking for their next promotion.

Rudd? Pascal?? Anyone out there give a shit about this division? get rid of these phonies.