Pfizer in house R&D has produced little of value in years, perhaps decades. Acquired products have floated the boat during those years but not building much enthusiasm now.
Pfizer’s strong point for years, perhaps decades, was marketing and sales. Controlling the narrative, often owning the markets they competed within. Viagra defined ED, Lipitor reset the cholesterol lowering market, Chantix, Lyrica, Zoloft, the list goes on. Some good drugs, some broke new ground, some just additions to the class. Regardless of the drug, Pfizer marketing and sales moved the market and nearly any doctor could tell nearly any patient how and why the drug might be a good choice for them.
That’s why is is so shocking to me that we have so badly lost the message on Covid vaccine, mRNA technology, and even vaccine safety & effectiveness in general. We allowed politicians, media and political leaning bureaucrats to say things like herd immunity, protect others, or stop transmission. Either we didn’t understand what the vaccine actually does or we were so in love with tax dollars buying the product that we looked the other way. Ask a few doctors, nurses or pharmacists how they explain how and why Comirnaty works. Watch them squirm and eyes glaze over, they’re tired of it too. Where were our executives or lawyers or regulatory people who could have clarified and corrected the messages spouted by politicians and bureaucrats? How about just a simple “the vaccine will help your body recognize and fight off the virus. Almost all are eligible for it and we can dramatically reduce the worst outcomes of the pandemic “.Too busy counting dollars, scheduling media and book deals to run the business.
Unbelievable that a once great marketing and sales company lost such an opportunity. Even worse that we booked record billions in 2022 and now sit more than 40% below the market highs in 2023. Poorly run and unimaginative that our best plan is now reducing headcount. Don’t pay poor performing execs exorbitant bonuses for 1990’s solutions.