The loss of Pennsaid is embarassing...

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Anonymous

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The loss of the Pennsaid franchise product is absolutely embarassing for Mallinckrodt, or at least it should be! They gave up on it too easily and the competition now has it and is blowing the pain market away with the way they are selling Pennsaid 2%. It has only been selling it for a few short months now and already they are nearing 10,000 scripts per week in sales of the product and it is not slowing any time soon. The upper management at Mallinckrodt is making poor decissions and unable to market a drug like Pennsaid 2% which really just sells itself, it just needed the right plan to promote the sales like Horizon has done! Mallinckrodt should have a serious shake up over this poor business decission starting right at the top of the food chain! They wont be in business for long if this is how they do business. A shake up is definitely necessary!
 






Wow a Horizon response....the lowest of the low. Pennsaid sold itself until you small penis mofo's decided to price it like it was Harvoni. Do you know what DMSO is? Purified bitches!
 












Go away Horizon low life. You also sell two over the counter combos for over $1000 per month.

We did the hard work for you. My docs are still asking for p2% samples. No Horizon rep in sight. They've gone back to Vgel.
 












Whether you like it or not, what the original post says is true. The rep I co-promoted with is doing very well with it and making more than I did at the time. I think whomever does not believe that first post must be from Mallincrap management. It was another bad decision!!!!!!!
 






Anonymous said:
Whether you like it or not, what the original post says is true. The rep I co-promoted with is doing very well with it and making more than I did at the time. I think whomever does not believe that first post must be from Mallincrap management. It was another bad decision!!!!!!!
Click to expand...

Totally agree with you! The leaders here are stupid.
 






I agree too, Mally made a monster mistake in it's approach to the marketing (or lack there of) of Pennsaid and Pennsaid 2%. They made a minimal effort in selling the product and ended up having to pay 10 million dollars to Nuvo Research as well as giving the rights back to them, so they could turn around and sell the rights to Horizon a few weeks later for, I think it was over 40 million dollars and Horizon has made a killing off of it. They may actually sell in excess of 300 million dollars in its first full year if current forcasts continue in the current trend. Very impressive for Horizon, and a complete "drop of the ball" for Mallinkrodt. These are truly two companies going in two totally different directions!
 












Beyond stupid managers. They're either boozed up or on ssri's. What else would explain it. Just think of the multi-millions of $ wasted changing company names back and forth.
 


















The truth for me is that I sold MORE than my share of Pennsaid, That doesn't hurt. I made lots of money off Pennsaid.

The problem was that MNK mismanaged it from beginning to end. So what else is new. Product, samples, managed care--you name it. It was as if they didn't want us to sell it.
 












I agree, It is shocking how badly Mally mismanaged this product!
I can't say how disappointed I am in the decission process that
the management team at Mally undertook to truly mismanage the
product launch and sales strategy, when somebody like Horizon
can come in late to the party and completely own it with a huge
amount of sucess in selling Pennsaid 2%.
 






Shut the fuck up Horizon rep. We haven't had Pennsaid in a long time, and now we don't have jobs. You coming here to stir the pot doesn't really affect that many. We just don't care.
 












I'm not a manager. In my new position, I still see a lot of my old friends--pain and ortho. Many of them still say they have not seen a Horizon rep yet. Don't even know who they are. You guys may be setting the world on fire, but you're still not seeing all the right people.
 






If they are doing as well as they are without seeing all the people you know, Imagine how well they will do when they finally get around to seeing everybody...
They have so much more room to grow the sales of this product.
It makes Mally look even worse in the long run, they will never live this one down!
Horizon looks like a frickin' genius!
 






I was in a pain office yesterday, and they asked me for some Pennsaid. I told them Horizon is carrying it now. They said that the Horizon reps never stay around and they don't even know who it is.

You folks are thought to be a bunch of crooks by the medical community.
 






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