Makes sense, things are much clearer now. Pfizer must realize that we are like Union Pacific in a lot of ways...allow me to elaborate: like Pfizer, Union Pacific's arrogance (and dare I say that they were narcissistic) was shown when they threw up their defenses to fend off other innovations of the time that they thought were "competitors." "We are the railway industry", they'd say just like Pfizer says, "we are the 800 pound gorilla...we lead and don't follow." This is EXACTLY what the railroad industry's stance was and where did it get them? The railroad industry could have owned, with a little less arrogance and a little more foresight, the automobile and airline business had they simply put aside their petty thought process and embraced and owned the "travel industry." It's that simple really; it's a paradigm mentality. Pfizer should embrace some of these new innovations coming up but they won't. These computers in Texas that everyone is talking about will not go away and AZ, GSK, and J&J will get on board and we at Pfizer will find ourselves in anew position as a follower.