Anonymous
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Anonymous
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What about all of the products that aren't contract driven? I'll grant you that much of the business with staplers and suture is contracts but what about mesh, TSA, energy, ligation, access, etc? And for the business that is driven by contracts you have to have clinical demand to precede getting the contract. What about accounts that are 50/50 between ETHICON and covidien with a daily fight for product usage? How would a tech be capable of handling all of this?
Yes, because a tech will be allowed in the OR, unlike reps. Selling will be done at the corporate level. Techs will not be selling. They will be servicing the contracted products. Have you talked to anyone in your hospitals at the C-Suite level? This change will happen within two years. Remember when Pruden said hospitals and surgeons no longer want bells and whistles, just something usable? It's all part of the master plan.