It seems like GC was told to drive Qelbree results to forecast or reduce expenses to increase profit that the company can report for Q3. He created a Q3 bonus plan that would cover him no matter what happened. To achieve his objective he redefined how a quota incentive is supposed to work by adding a “starting” quota that put meaningful bonus payouts out of reach for most territories. While many are not happy with the Q3 bonus plan he did what was in the best interest of the the company at that time.