Pricara- PAIN Division

Just learned from a CVS Pharmacist that they STOPPED reporting data to IMS and that CVS is a lawsuit with IMS (great - most of my Pharmacies are CVS).

So I Googled this and here's what it says,

March 10, 2011, Federal Regulations will soon prohibit the collection and dissemination of prescription data, data mining for profit.

Costco, Walmart, Target and several other medium sized pharmacy chains already DO NOT report data. CVS is ending their contract at this time.

Has anyone mentioned this to a dm? What has been their reaction. I'm wondering how they expect to comp sales reps if there is no way of measuring. Not that ims data gathering was ever what we deserved. It was so stupid that you were able to get docs to write but if they happened to go to walmart or kmart or somewhere that didn't report, you lost!
 




Has anyone mentioned this to a dm? What has been their reaction. I'm wondering how they expect to comp sales reps if there is no way of measuring. Not that ims data gathering was ever what we deserved. It was so stupid that you were able to get docs to write but if they happened to go to walmart or kmart or somewhere that didn't report, you lost!

Data mining is controversial especially in certain parts of the US.