Praluents failure was all on management. Anyone that was there at the beginning and the painful conference calls where they didnt want to listen to us. To think that offices doing PA's that took 3-4 hours to do with sitting on hold... remember the faxes?? Offices having to send 60 pages of patient notes and statin history going back 10 years only to get a busy signal on fax line or it would go through only to find that the sweatshop they used in Memphis left paper out of the fax machines for 3 days . Little things like that that sales got the blame on. 14k price tag!! Whose idea was that ?? Sales?? No it was Len and the boys. Every cost analysis study at the time said Praluent needed to be 5500.00 per year. Again sales teams were blamed. Took away nurse educators, field sales was blamed, took away 70% of speakers, field sales was blamed, cut lunch budget 75%, field sales was blamed, reps spent precious lunchtimes defending and deflecting patent questions , field sales was blamed, when Praluent lost the first trial management tried to deflect that this was perception in the field scenario, the way Oydseey was setup field sales took that hit also, steering committee was clueless but field sales took the blame, no direct to consumer advertising despite Amgen on every network or sporting event field sales was blamed for not promoting the in office tv network with a horseshit patient ad.
This could go on for hours..Face the facts.. management failed miserably. Don't even get us started about managed care and how we let these plans with exclusivity still write Repatha without a hitch.
Just keep blaming field sales.