Phathom

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SPEAK UP AND CALL AN ATTORNEY. Even if you’ve been gone for a while. This will be big and Phathom won’t be able to ignore the law suits. They’re going to have to pay.

So decide are you in the money ?
 






You need a sales force to drive a launch, not a marketing department. As the product matures, the marketing department will do. But early on, you need hustlers out there making the calls that matter - eyeball to eyeball - no multichannel myth.

To have the sales force win, it must be engaged. To be engaged, you need culture. Culture isn't free cookies at the home office, a ping pong table in the break room, or a flashy social media campaign - it's what sales leadership does to lead the way.

Martin and Terrie think their commercials built Otezla. Sorry, the sales force built that success in years 2014-2016. They should have gone with what built that for them. Instead, they went big Pharma. Big Pharma doesn't launch. Period. Measuring metrics works in the home office, but not in the office when a rep needs to message to the customer.

Our problem is arrogance.

Reposting this brilliance
 
















































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