Quest and the NFL. The first of many new marketing campaigns aimed directly at our patient customer base. Quest Direct. My Quest Patient Portals. An increasing emphasis on Patient Service Centers and Insurance directed orders. All well before the new law outlawing compensation for direct sales to physicians. Corporate Administration knew this was coming and has a plan in place. The question is, how will it end? Quest, Labcorp and the government won’t want large scale layoffs. The optics would be bad and the unemployment exposure would be unnecessary if they can run the undesirable older employees off on their own, while replacing them with new, less expensive employees, that are trained in healthcare, not sales, and are onboard with the new direction. Market directly to the patients with advertising, Service the physicians with healthcare professionals, not sales representatives. There will be a grace period for compliance with the new law. How long that will be will determine our fate. Meanwhile, expect a new and unpleasant atmosphere at work, now that high turnover in once valued sales positions will be considered progress.