What you have to accept is that many, if not most, DSMs are simply what the label implies: managers. They are not leaders. If they are honest, they would acknowledge that they don't have the first clue about leading. Over the years I've had some colleagues who were also friends become DSMs. I have yet to hear any of them say that they really enjoy the coaching aspect that one assumes is an important part of their job. Many express frustration of not really knowing how to help a rep grow; sell better in order to avoid a PIP. They all would rather avoid putting a rep on a PIP. It's more work for them they said. I asked a current friend/DSM if they receive any kind of training or assistance in coaching or helping their reps improve selling skills? They said no.
Sadly most DSMs are simply two dimensional here at AZ: they manage and try to help their reps based on their own style of selling as well as falling back on the systematic way AZ wants them to manage. They all lack a third dimension which is the mark of a really good coach/leader. Of course they were all successful in sales. But I find it interesting that a lot of really good coaches in the arena of college and professional sports were not necessarily great as athletes. (And don't our managers always luv to use sports analogies when trying to pump sales reps up?). But even though they were not great players, they all have that much needed third dimension to be great coaches/leaders. Hmmmm...maybe AZ hires the wrong people to be DSMs? Probably not. They just want managers who will follow the AZ system.