" 15" 'ear revealed. Look it's obvious. These people came on in the expansions when Merck had Vasotec, Prinivil, Zocor, Cozaar, Fosamax, Singulair, Vioxx...
They ran around, dropped samples, did RFM's, and a couple of programs at 5 star restaurants and thought it was selling. They hid out in " super clusters" their ineptness masked by "share of voice" rep. waves of salespeople.
Merck blockbusters were in high demand so they mistook sample dropping and signature collecting as sales activity. Truth be told these people were always working part time at Merck,playing golf on its time, getting their 8 signatures as fast as they could so they could go home, to the gym or golfing or whatever. It's not a new phenomenon they were always working " 15x15".
Then it got a little more competitive. Aces went off patent. Lipitor, Evista, Benicar, Diovan came out. They lost their market place exclusivity. These were the people who moaned and whined at meetings about, managed care, marketing, competitors tactics, too many reps, not enough reps, too many programs, not enough budget or whatever else they could think of to make excuses for their own lack of sales skills.
All the blockbusters went away. The easy ride was over. Sample dropping, playing grab ass with docs and feeding them lobster and the company line wasn't going to work anymore. Layoffs came. It became much more difficult to hide in your cluster pod or district. Merck ran off, laid off or retired those that really could sell. 80-20 rule. They had the justifiable high salaries. They were legitimate VP award winners, executives and senior executives. They pulled the weight but the bean counters went after them first because they had high salaries. Merck is arrogant. " Our products are so great any one can sell them." So now the sales force is the 20%ers. It's covered by the lower salaried salespeople and CSO's. Merck can pay less for sales because there is less to sell. Why pay for thoroughbreds to pull the cart when the cart is now a broken down wagon and can limp along being pulled by nags.
The 20% low performers didn't like that. They liked sample dropping part time and playing golf. They didn't have the skills or ambition to move to a better gig so they stayed, blamed Merck and declared that they would work " 15x15" ( in other words what they did all along) . They knew that elsewhere outside the bubble they might be ask to put in a full day and that was unacceptable too. Easier to keep doing what you're already doing, rationalize it by labeling it and keep blaming some one else.
Happy 15 ing.