Novartis, Novartis, Novartis....once again, you take a prime opportunity to capture a eager market with an innovative product, and you fuck it up. Royally. First, you allow unqualified managers to hire unequally unqualified reps, neither with any knowledge of the MS market, KOI's or the importance of patient support groups.
Instead of listening to the few experts you hired and your Customers, you try and reinvent the wheel with disastrous results.
My advice to those who still work here. Save whatever little credibility you have left and abandon this ship before Novartis blames its failures on you.