This could be a Netflix series “When comms go bad” Gordon Ramsay clone Michelle Weese comes in and sees that the Novartis kitchen is a nightmare. It’s been badly run and the boss is angry. Nasty NZZ and other low level Swiss publications are saying true things about the share price, selling buildings, firing Swiss people, Leqvio failing…, Weese comes in and micro manages good people out, she demotes good people then praises them in an email written by my cousin Vinny, Then when the media don’t write great things they fire the only person who knows what’s she doing…
In the meantime the other people who are good at talking to the media in German are fired and you’re left with third rate Maria Von Seyfried who couldn’t run a bath!