MINDSET SHIFT, ECOSYSTEM, AGILITY, CUSTOMER ENGAGEMENT are all words used to screw with your mind, confuse, obfuscate and distort your reality. Doublespeak!
Wikipedia:
Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take the form of euphemisms (e.g. "downsizing" for layoffs and "servicing the target" for bombing), in which case it is primarily meant to make the truth sound more palatable. It may also refer to intentional ambiguity in language or to actual inversions of meaning. In such cases, doublespeak disguises the nature of the truth. Doublespeak is most closely associated with political language.
Think about it.
Let’s take CUSTOMER ENGAGEMENT. Customer is a good word, it’s the person that uses and pays for your product. ENGAGEMENT is also a nice sounding word meaning “an arrangement to meet or be present at a specified time and place.” Now, in reality, what has customer engagement really meant at Genentech? Well, “clinical specialists” or reps meeting with customers is outdated, doesn’t work, and the share of voice model is dead....so let’s lay you, the reps, off because you’re no longer needed! Discarded like last nights’ trash.
funny how we have come to realize that “customer engagement” has come to mean we need less of the people who meet with customers, huh?
it’s also kinda funny how they explain it to us. How Genentech is going to change the industry! Funny when I talk to friends outside Genentech they ask me, “aren’t you just restructuring / layoffs because of biosimilars? We did that X years ago when we had X patent cliff too.”
just giving it to you straight my, brothas and sistazz, because leadership won’t!
Genentech/Roche is the most anti-American company. Horrible place. Only ingrates work there.
I suggest that all of the managers at Genentech should look for their next career move in the used car lots. I interviewed with them for a TAM job hoping to join one of the best companies in this industry. At least that was what I thought! When I walked out of the interviews, I couldn't believe the level of arrogance and ignorance among these people. None of the things they said made sense to me. It was like the twilight zone. What is wrong with this company? Something happened? I always heard great things about it. I should have come to this site before meeting them. The nutjobs just convinced me how good my current company is!
While I think they are definitely gaslighting everyone, you are giving too much credit to their process. The company is simply taken hostage by a few greedy and progressive pseudo-intellects who think they are smarter than everyone else. What they miscalculated is that no one in this industry is buying their crap. They were hoping that everyone else was going follow them to cut their field forces to save money. Now they just simply chopped their own legs while everyone is racing with 4 wheels. Also, they have not even seen the wrath from all the institutions that were screwed by Genentech a few years ago when they killed their channels. They will drop the 3 kings like a rock in an New York minute. Their never seem to learn from their arrogance and it is coming back to bite them. Karma is a bit_h!
Exactly right, "pride comes before the fall." With the jokers in charge, this will haunt and follow them into the future. They will be known as the elitist dumb asses who believed every other company would follow their lead. I believe it was Alexander Hardy on stage at NSM that said the industry has a herd mentality and everyone is watching Genentech to lead the way. The real take away is when stupid, progressive, rainbows and unicorns schmucks lead the way, they fall off a very high cliff..
Gaslighting is a type of emotional abuse. Someone who is gaslighting will try to make a targeted person doubt their perception of reality (it’s your mindset that’s the problem. This isn’t about saving or cutting, it’s about the future. Genentech will lead the industry. We are doing this to better serve our patients. What we did for last 40 years is no longer relevant). The gaslighter may convince the target that their memories are wrong or that they are overreacting to an event (You have to be ok with uncertainty. Be flexible and open minded. We celebrate when our talent leaves. Our reputation remains strong.). The abuser may then present their own thoughts and feelings as “the real truth.” (The future is bright. We have a rich pipeline. We believe in customer engagement and the industry will follow us. I’m confident in our future. There will be no layoffs. There is more work than people. I see people and they are busy. We don’t anticipate any changes now. We haven’t talked about restructuring.)
Gaslighting is a type of emotional abuse. Someone who is gaslighting will try to make a targeted person doubt their perception of reality (it’s your mindset that’s the problem. This isn’t about saving or cutting, it’s about the future. Genentech will lead the industry. We are doing this to better serve our patients. What we did for last 40 years is no longer relevant). The gaslighter may convince the target that their memories are wrong or that they are overreacting to an event (You have to be ok with uncertainty. Be flexible and open minded. We celebrate when our talent leaves. Our reputation remains strong.). The abuser may then present their own thoughts and feelings as “the real truth.” (The future is bright. We have a rich pipeline. We believe in customer engagement and the industry will follow us. I’m confident in our future. There will be no layoffs. There is more work than people. I see people and they are busy. We don’t anticipate any changes now. We haven’t talked about restructuring.)
This post couldn’t be more accurate. The new (or what’s left of the old) leadership is responsible for creating a toxic, mind numbing environment and telling us how great it is and how happy they are about everything that is taking place. We are leading the industry! It’s gaslighting at its finest. Maybe there’s a course on it in Cornerstone they all had to get certified in as part of their “on boarding”
Wonder where we'll end up on Fortune's Top Companies to Work For? Those days are OVER.
I agree. AH and the rest of his directs are just gaslighting us.This post couldn’t be more accurate. The new (or what’s left of the old) leadership is responsible for creating a toxic, mind numbing environment and telling us how great it is and how happy they are about everything that is taking place. We are leading the industry! It’s gaslighting at its finest. Maybe there’s a course on it in Cornerstone they all had to get certified in as part of their “on boarding”
That captures it alright!YOUR MINDSET NEEDS TO CHANGE = I AM TRYING TO GASLIGHT YOU!