Anonymous
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Anonymous
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Guess we will not have to worry about Trust & Value scores........
The problem is this is not a down cycle. Generics are here to stay (currently 80% of every new Rx) and with so many idiots voting for Obummer, branded drugs will be covered even less. Existing reps can be deployed to sell what few new products Mother will have.
You comment shows that either you aren't a rep or you're one with your head in the sand. Ever notice how your docs don't really pay attention to anything you say beyond the basic exchange of pleasantries?
I am a rep. I do not endorse the approach adopted by BMS. But obviously they have decided that is the way they want to go about: laying off when there is no new product and rehiring when there are new ones coming out. I don't care for Obama either. But the fact is our job is becoming more worthless every day. I can congratulate myself to have great relationships and knowledge which I do. Merck does not care. I have over 20+ years of relationships with some of my key docs from the days they were residents. We even socialize together. I have watched reps like you with the very basic professional relationship that would exchange pleasantries. I actually walk in some clinics from the backdoor while you are trying to smooch the receptionist to see the doctor.
Don't misunderstand me; I'm not dogging any particular rep or type of rep, I'm just saying our role is of little value to docs these days especially with the dearth of new products from R&D/acquisition. Because of this, you don't need the army of people we have given our cost. It's good that they have been slowly downsizing through attrition the last couple years, but more need to go. As a new product gets approved here and there, they can just shift us off of the dead wood like Vytorin. Your relationships get you in the backdoor and they say hello because they know you, but they don't need anything you bring them besides samples-and those are even becoming useless since most patients will be getting generics.
If you don't have the products to sell, you simply don't need the salespeople. Keeping five reps in the same office only gets us closer to the day when that office shuts the door to all reps. It's like when too many animals try to feed off the same pasture: the grass gets stripped to the root, the sun bakes the roots and all the animals die. The smarter ones move on before this happens.
I'm sure you were about to say "Well why don't you move on if you feel this way?" I will do so glady when they start handing out packages again. You can just stay and try to keep your head in the sand.