Anonymous
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Anonymous
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Any division that has multiple reps calling on the same physician will be cut considerably. For example, if you have 4-5 reps calling on an Ophthalmologist or Plastic Surgeon that number will go down to 1 or 2.
Actavis will look at a situation like Aesthetics, where you have a skincare rep, an injectables rep, an implant rep, a recon rep, etc and I can tell you that number will be slashed to one, maybe two reps. Same thing for marketing.
So yes, they generally spare research and product engineers, but they will streamline sales and marketing.
But isn't that basically what Forest Labs has and they kept that silly pod structure in place? From what I know Forest has the same 4 or 5 reps basically calling on the same docs in small territories with the same 3 products.
Not only that they've never dealt with something the size and scope of Allergan.
How would they deal with Neuro in which you have Hospital calling on big institutions, CM and NR calling on the same offices, and Reimbursement Practice Specialists calling on all of it but doing reimbursement and practice administration? I would assume CM/NR would merge do you thing they would merge hospital team as well and what about ReimbursementPractice team which is probably the most senior?