Anonymous
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Anonymous
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Sorry to burst your bubble, but talk to some cardiologists. They will tell you that in this economy, the patients simply can't afford more expensive meds and many are doing fine on their warf. Also, the other competitor that has been out for 6 months has really strong data comparatively. Perhaps you left to go there and in that case I hope you are right and good luck.
Talking to cardiologists about the AF indication and reduced stroke rates, lower than warfarin and pradaxa, will make them want to use it. Not to mention, once a day dosing, and not having blood tests everyday, week, month...etc.
Do you really want to talk about cost?! Hospitals just love using IV tylenol "in this economy"... they really enjoy a 50000% increase in cost of IV tylenol ($10.24) versus po tylenol (2 cents).
Thanks for the post Cadence Managment.