With the new call plan, as a Women's Health rep, I have more 1st position product details for Linzess than I do for Estrace. I got 55 new Primary care providers added to my call panel and several WH providers fell
Off the list.
The emphasis on the WH product mix is becoming less and less and more emphasis on the primary care products.
Although, the writing was on The wall over the last year, this is a blatant example of how they are basically routing out the WH division. It has more PC legacy Forest reps and managers than Legacy Actavis individuals. And is basically being ran as the PC model. My new partner wants to bring donuts or cookies to every office for better access and to help"grow the business".
Additionally with them removing "building block " products for theWH, GI and other divisions, they are weeding out the products to morph everyone into a smaller company.
I have been actively looking for several months but the job market is slim in my area right now.
This was their plan 2 years ago when we "bought" them and they took over the company.