Hey Kool-Aid drinker. That is totally incorrect. No one cares how many people write the drug if it’s not making any money. It’s a way to try to temporarily elevate the business Showing just utilization. What it comes down to is the balance sheet and if you have no profit no one cares.
It’s obvious the goal here is hey, look how many doctors want to use the product it’s not profitable yet and 90 percent of our Rxs are through BRIDGE aka free……but if one of you big companies come and scoop us up and put major resources behind it for coverage look what this drug can do. buy me buy me buy me! good luck with that. When you’re giving it away you expect to see major uptake and adoption by the medical community iff the product has close to a blockbuster potential. Guess what, that aint us