First act like an intense type A crazy personality. That means a used car salesperson or door to door vacuum salesman who barges into your living room and won't take no for an answer. Tell them you do not follow rules and will always push the limits. This will get their attention.
Then tell them that you are willing and able to be away from home 3 nights every week to do "med eds". These are really thinly veiled bribes to get doctors, their wives, and any staff members who will tag along, out of the office for an expensive dinner. Follow up this dinner by using your budget to buy gift cards and thank them for their help. Don't worry about getting busted. No one checks on expenses as long as the numbers are good.
Make sure they know that after you put the hard sell on docs, you are willing to stick IMS data in their faces and demand to know why the f*ck they are lying to you about their prescribing habits in the words of motivating RD, MM. This is what they call the "business discussion" at WC. Better known as unethical at most companies and a violation of their contracts with IMS. Act like you already do this.
Prepare to get kicked around by your DM like a soccer ball. Yes a soccer ball. In the words of super motivating RD, Lenny, your DM should run behind and give you gentle kick in the rear after you've lost momentum. Once you get kicked enough you will either move the business forward or they will purchase another "soccer ball". Prepare to become a sweat shop employee.
Tell them you love a performance based culture. This means that you are motivated by greed. You want money, money, and more money! It also means you are motivated by keeping a job. You will always be in fear of losing your job here. One the physician level NRx numbers slow down you are toast. Yes, unreliable, small sample size, highly volatile individual doctor numbers.
Tell them that managed care is not a barrier and you can sell through anything. Tell them their soon to be useless "pay no more that $24 or $50 credit cards" are brilliant and you can't understand how anyone could not grow their business with these great tools.
Tell them you did not fit in big pharma because they are a bunce of idiots who only work in pods.
This should help you get your foot in the door.
Then tell them that you are willing and able to be away from home 3 nights every week to do "med eds". These are really thinly veiled bribes to get doctors, their wives, and any staff members who will tag along, out of the office for an expensive dinner. Follow up this dinner by using your budget to buy gift cards and thank them for their help. Don't worry about getting busted. No one checks on expenses as long as the numbers are good.
Make sure they know that after you put the hard sell on docs, you are willing to stick IMS data in their faces and demand to know why the f*ck they are lying to you about their prescribing habits in the words of motivating RD, MM. This is what they call the "business discussion" at WC. Better known as unethical at most companies and a violation of their contracts with IMS. Act like you already do this.
Prepare to get kicked around by your DM like a soccer ball. Yes a soccer ball. In the words of super motivating RD, Lenny, your DM should run behind and give you gentle kick in the rear after you've lost momentum. Once you get kicked enough you will either move the business forward or they will purchase another "soccer ball". Prepare to become a sweat shop employee.
Tell them you love a performance based culture. This means that you are motivated by greed. You want money, money, and more money! It also means you are motivated by keeping a job. You will always be in fear of losing your job here. One the physician level NRx numbers slow down you are toast. Yes, unreliable, small sample size, highly volatile individual doctor numbers.
Tell them that managed care is not a barrier and you can sell through anything. Tell them their soon to be useless "pay no more that $24 or $50 credit cards" are brilliant and you can't understand how anyone could not grow their business with these great tools.
Tell them you did not fit in big pharma because they are a bunce of idiots who only work in pods.
This should help you get your foot in the door.