anonymous
Guest
anonymous
Guest
You must be an ABL or one of the losers who actually thinks more coaching and field rides is going to get us to the top 5 in Pharma companies. Managers need to be partners, helping the reps strategize and find business opportunities. Not telling a rep they have to ask more questions that have already been asked on the 20 other calls the rep has made on a prescriber. Any ABL who has been in the field rep role over the last few years especially since Covid will understand
If you cannot sufficiently "strategize and find business opportunities" on your own, or with your cross-functional collaborators, you are probably in the wrong business.
After one or two laps around the territory it should be crystal-clear where your critical access points and opportunities are; after that, you really don't need your A.B.L. (or anyone else) reminding you to go visit those clinics.
It is a necessary role, but there is no good reason to have them managing teams of anything less than 20 reps.
They serve no real function in the field other than to talk over the reps and initiate subject-matter that has been discussed at least a half-dozen times when they weren't around.
If the role were done correctly, A.B.L.'s would serve as administrative functionaries, they would serve as a liason between senior managment and the field, and they would check in with the reps via teams 30 minutes a week to see how they could help.