Anonymous
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Anonymous
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Re: MilkRe: Hiring freeze
Name me a market that ISN'T going generic. There have been generic antibiotics, NSAIDs, steroids, statins, PPIs, etc, etc, etc and companies still have reps promoting the branded products.
There's a lot of innovation going on in the ophthalmology space (mostly with a lot of niche companies right now that Valeant will probably try to buy at garage sale prices eventually). Most of that innovation is happening in glaucoma and dry eye. Just because things go generic doesn't mean the opportunity is gone, otherwise you wouldn't see R&D happening in these areas.
Glaucoma will be a battle on share of voice like big pharma and B+L gonna need foot soldiers to pound the pavement. Whether you want to be here or not is a different story, but they will need reps to win share against Alcon, Allergan, and the other companies that ramp up their sales force right before FDA approval.
We'll be a little late to the game. The glaucoma market is turning all generic.
Name me a market that ISN'T going generic. There have been generic antibiotics, NSAIDs, steroids, statins, PPIs, etc, etc, etc and companies still have reps promoting the branded products.
There's a lot of innovation going on in the ophthalmology space (mostly with a lot of niche companies right now that Valeant will probably try to buy at garage sale prices eventually). Most of that innovation is happening in glaucoma and dry eye. Just because things go generic doesn't mean the opportunity is gone, otherwise you wouldn't see R&D happening in these areas.
Glaucoma will be a battle on share of voice like big pharma and B+L gonna need foot soldiers to pound the pavement. Whether you want to be here or not is a different story, but they will need reps to win share against Alcon, Allergan, and the other companies that ramp up their sales force right before FDA approval.