Anonymous
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Anonymous
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Whether oncology reps will be here or not is pure speculation. What I would say is that one of the largest R&D investments in biopharma is oncology. I would also state that you are wrong that because you do not get a purchase order doesn’t mean you are not selling. Do you think pacemaker reps get a PO every time a doc puts one in? They order them just like any other medical supply from a distributor who has the contract generally through a GPO like Broadlane. The only true PO’s where T&C’s are negotiated are depreciable equipment. Do you really think the pacemaker rep is negotiating T&C’s for each unit placed? Of course not. Also, I would also say you have very little knowledge of oncology and should go onto NCCN and look at the guidelines and see in each tumor type how many recommendation there are in each line of therapy. This is where oncology reps sell.
Most biopham analysts will state that even if the rep only has a 1-2% influence on what the doctor prescribes this supports the use of rep as 1-2% in multimillion dollar markets generally can be profitable for the company when matched against the cost for a rep.
What you will see in oncology is less reps with bigger territories as there really is no need to see an oncologists more than once a quarter. Most analysts state that being in a highly specialized field where contacts are very important is the safest, albeit not guaranteed, place for reps to be. The worst place to be is in unspecialized primary care and reps who have not developed experience in a specialty like, oncology, HIV, MS, neurology etc.
Just and FYI on this statement: "Do you think pacemaker reps get a PO every time a doc puts one in? They order them just like any other medical supply from a distributor who has the contract generally through a GPO like Broadlane. "
Hospitals don't stock pacers, or any other high priced implantable (i.e. spinal implants, neuromod, etc). They call a rep every time they need one and that rep gets a PO for it. The contract price has already been negotiated.
I was in both pharma and device, and I have to say the in pharma there really isn't much sales going on, its more promotion/marketing. In device, there is a pretty clear sales cycle, that ends with a PO or doesn't.
Also, a big difference between pharma and device is that in pharma, you have data to back up why drug x is better than y. You don't have that in device. There are rarely head-to-head trials. They just get it to market and then leave it in the rep's hands to succeed. This is where the sales comes in. You basically have to get a doc to use your product because you told him it was better (not because you showed him the latest NEJM article about your drug)
- a former device rep who sold both implantable devices and capital equipment who negotiated price on a range of products from $100 implants to $350,000 capital equipment.