Stop the nonsense. First, imiquimod is safe and effective in both 5% and 3.75%. If it was not, why is it still on the market more than decade after its launch?
Zyclara efficacy is comparable to old Aldara for both AK and genital warts, so is the safety profile. Zyclara's concentration allows daily dosing and therapy is completed in half the time for both AK and genital warts.
The drug stimulates special immune receptors only found on immune cells within the skin. The stimulation causes messenger molecules that in turn cause the cells to secrete immume messengers called cytokines. The result is that the smart part of the immune system is alerted to abnormal cells and responds by eliminating these cells only where the problem exists. This is referred to as up regulating the immune system.
You won't have to talk about the science because the docs have heard it over and over. You have on excellent agent to sell and there are a few more surprises coming to make it easier to use. Medicis, give 'em hell. As for the nay-sayers, you can go to ...