Anonymous
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Anonymous
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and here is why it won't matter...
Cleary you have no idea of the bariatric market. I launched Redux and sold pondimin at Wyeth and as well as sold branded Phentermine prior to going to Wyeth. First off, payers will not cover Lorcaserin just like they didn’t cover Redux, Phentermine, or pondimin. We are in a horrible economy so the likelihood of people shelling out the money for this drug out of pocket is low. Add to that in the US, oddly enough, obesity is associated with lower socioeconomic status meaning the fat poor people who need this drug won’t have the cash to pay for it. Also there will be a huge negative public perception to overcome with prescription weight loss drugs after the Fen-Phen and Redux health debacle and associated lawsuits. Look at Xenical, it’s not like it’s setting the world on fire nor did Merdia before it got pulled. You will not see the pop up weight loss clinics in every strip mall like you did during the fen-phen era of the 1990’s which was the driving factor of the short term financial success of those drugs. After all the lawsuits most MD’s will stay very far away from this drug and will be relegated to bariatric centers versus everyone with a medical license writing for it like in the 90’s thus the market volume will be substantially lower than the last time around. Eisai is a primary care company but it is highly unlikely that PC and IM’s will play with the weight loss drugs again at a high level. At the end of the day Lorcaserin is really just a Serotonin agonist, to the way Pondimin and Redux woked and very similar to the plethora of SSRI’s on the market that payers will pay for.
Whether it gets approve or not is irrelevant because as Eisai did with oncology, they are entering a market and therapeutic area they know nothing about nor have any expertise in. Once again Eisai is making flawed assumptions on the market potential and we all see how that has worked out in oncology. Shocker I know!
http://seekingalpha.com/article/427881-arena-pharma-s-5-year-revenue-forecast
Read this and suck it!