This makes sense. Some company, our sales operations dept, or AI, informed sales leadership that these are the best ROI targets without scrubbing the list for "no see/limited availability" physicians and routing practicality. They most likely said something like "If you see these targets with this frequency and DT message, you'll meet your sales goals and get our "medications into the hands of patients faster" by not overdelivering call effort on established customers.". Once the list was published, AVP's surely objected and mentioned no see/limited availability physicians and routing challenges but were ignored. Decisions like DT are made from the top (probably even above S.R.) and the "doers" (most AVP's down) are rarely consulted, they are informed. Good luck everyone.