The problem is Astellas is REFUSING to interview anyone with experience. It's a horrible plan, especially in a launch situation. Reps are leaving. All but 2 Regional Managers are left. 1 with Retina experience and 1 with minimal eye experience in his past.
If you understand retina- which you obviously dont, its a very small sub- specialty of a sub specialty. It's extreamly relationship & peer- to- peer oriented. Access is a huge challenge for those who've sold in the field for years and closed off to those who aren't. 99% of contact is through appointment only. When managers have no relationship they cannot help drive business. Nor can they successfully advise their reps.
It's like hiring the manager of Walmost to be Head of sales while launching a drug targeted at $billions- saying everyone has to learn somewhere. What a great hired because they saw people in the store getting Rxs filled.
Why won't they allow legacy reps to interview? Why won't they allow highly successful Retina reps to interview?
What are the afraid of?