Anonymous
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Anonymous
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Blaming a field sales DM is not going to help. The trouble stems in Jersey City. It is leadership. There is very little of that with the current people in the senior positions in sales and marketing. We are having the problem with access and perception with the product. If docs are using it when all else fails, something is wrong. Launched many antibiotics, if there is no understand why it is important by the first week of launch, then the next 6 - 12 mths will be a challenge. Get ready for a long winter of missed sales goals folks.
The clinical data supports this drug as a second line due to failure of first line & cheaper agents. Hospitals are also trying to control costs, and this drug does not fit well into that picture. If you do not know this, you do not know a thing about the hospital environment. Cost has been controlling the use of antibiotics for years now, everyone knows that.