I completely disagree with those comments. No one is forced to do anything. You're obviously just a hater. What they've done is groundbreaking. Of course every company has slight variations here and there but the core competencies are applicable across the industry. Otherwise, based on your logic that would mean it would be very difficult to transition from one company to another. That's the stupidest thing I ever heard. I've worked in medical affairs for 25 years. You don't know crap and are clueless. I think this is where our industry is headed actually. Look at their board...their top level CEOs of pharma and other firms. Trust me, there is a reason why these folks are a part of this. Stop trying to sway opinion. BCMAS is the new standard for our industry and I think it's innovative.