anonymous
Guest
anonymous
Guest
Way way way overhired. There will be 2 Allergan reps for 6 or 7 Biohaven reps?!? And AGN will launch way earlier and have specialists locked down and the product covered on a lot more plans? The Biohaven story is a cute little idea but these realities are what they are. In the late 90's/early 2000's before the PBM's took over a company could overhire and the share of voice alone would power a drug over a competitor. Completely different today.Agreed. Biohaven launch will suck ( if they do) and there is no way they can compete. No one wAnts to speak for them and they have over hired and over extended with money.
#goodluck#suckers