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AstraZeneca's Crestor Does Well Versus Lipitor In Clinical Trial

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LONDON (Dow Jones)--AstraZeneca PLC's (AZN) Crestor and Pfizer Inc.'s (PFE) Lipitor cholesterol drugs safely reduced artery-clogging plaque in heart patients when taken at high doses during a clinical trial, according to data presented Tuesday.

But the results of the two-year SATURN study, released at the American Heart Association scientific meeting in Orlando, Fla., showed Crestor outperforming Lipitor by some measures.

"These results are good news for patients with cardiovascular disease and provide further support of what we already know about Crestor," said Howard Hutchinson, AstraZeneca's chief medical officer.

"Crestor consistently and significantly lowers ("bad") LDL-C, increases ("good") HDL-C and helps patients get to target LDL-C of less than 70 milligrams per deciliter. In addition, SATURN once again shows us that Crestor helps to reduce plaque build-up in the arteries," Hutchinson said.

Crestor is AstraZeneca's best-selling product. But its prospects are clouded by the coming arrival of a generic version of Lipitor, the world's No. 1 selling drug.

The SATURN trials had been aimed at differentiating AstraZeneca's key product from its chief rival. But the U.K. company had previously said its anti-cholesterol drug failed to demonstrate a statistically significant advantage in the study's primary plaque regression goal.

Still, Panmure analyst Savvas Neophytou Tuesday said the SATURN result "represents a good outcome for Crestor and re-enforces the drug's position as "best in class."

"We knew that the primary end-point of the trial was missed, but this trial was never intended to be a 'regulatory' trial that would have triggered a change in the labeling of Crestor to illustrate its advantages over Lipitor," he said.

"At best SATURN was an old-fashioned 'marketing' trial in a world of changing 'detailing' of drugs, which probably does not allow AstraZeneca to directly market this finding. Make no mistake. In our view most high prescribing physicians and specialists will know the outcome of this trial," he said in a note to investors.

-By Sten Stovall, Dow Jones Newswires; +44 207 842 9292; sten.stovall@dowjones.com
 








you spent 100's of millions for this.... for what .3%

No wonder this company is so screwed up!

Those who did this should be let go first, these type of bonehead moves are what has cost this company so dearly. Rather than finding more medicines to help, you risked the house on a head-to-head trial.... bragging rights denied.

don't expect to be able to promote this bs either, not only is the data not valid and worthy as its not powered other than the failure which was not significant, it also is something the company will not allow you to use. If you have been talking about it, expect more payouts and compliance investigations.

boy its going to be a fun Christmas!!! :)
 












As we lose more and more and doctors figure out AZ is a paper champion and has been selling a bunch of BS to them, the reputation/access and performance of our sales team will be regulated to contract sales.

the model is moving..... what is your exit strategy?