Anne Sigouin (GM ArjoHuntleigh) willingness to hurt the business

























Sigouin prioritized the customers with highest amount $ of discontinued Arjo equipment. These customers were pretty angry as they were not previously notified; a decision Sigouin took alone.
 












It haunts still, Sigouin provided the boost competition needed. Without this crucial mistake, Arjo would be in a much better position today. She discontinued over $50 million worth of equipment, Arjo lost most of it to competition. Shame of on you Anne.
 






























I kept trying to convince myself that Anne was a leader I can rely on. I finally realized I needed to comfort myself into a scenario I felt good. I was afraid being canned like so many of my colleagues. I can't be a good rep looking over my shoulder all the time. Overachievers need to be coached by someone totally the opposite of Sigouin.
 












It haunts still, Sigouin provided the boost competition needed. Without this crucial mistake, Arjo would be in a much better position today. She discontinued over $50 million worth of equipment, Arjo lost most of it to competition. Shame of on you Anne.

The key question is was ProAct worth? How much dollars Arjo really got because of this program?
 






Proact crystallizes Sigouin... Doing what looks right, not what is really important... Ann between us,we all know you do whatever you think’is good for you, not what good to the business and people l
 






Joacim Lindoff should pay attention to Proact, considering the amont of human resources spent on it over the years. An independent firm access the true value of Proact from a customer standpoint.
 












Outcome based selling strategy requires you either have exclusive technology and/or control over outputs. In medical industry you either have exclusive feature(s) which has significant impact, or you can ensure better compliance to best practices.
 






Sigouin doesn't give a shit, whatever asked, she'll do’it... Being a program , an outcome , or selling shit, just do it. You can’t do it ? I don't give a shit & I’ll fire you, because at the end reps are a simple piece of s...
 






Outcome based selling strategy requires you either have exclusive technology and/or control over outputs. In medical industry you either have exclusive feature(s) which has significant impact, or you can ensure better compliance to best practices.

Right, most Arjo products are me too. Compliance to best practices is hard to achieve as many caregivers are typically involved. Diligent is a great example of compliance to best practices, but covers only a fraction of lifting equipment sold. It seems Arjo is unable to sell that program outside US. Outcome based selling has marginal success for basic medical equipment