I got news for you... If you sell/sold Restasis, Lumigan, Combigan, or Alphagan, NONE of your calls actually mattered..These are drugs that are over 15 years old! Every doctor has heard every message about everyone of these drugs, and they have either already bought in, and are RXing them, or they're not!
Do you think a MD who spent 4 years in medical school learning about the anatomy, and disease states of the eye, and whose entire life revolves around treating human eyes is going to really change his/her prescribing habits based an overly rehearsed detail presentation full of company sponsored clinical data delivered by some glib sales rep with a Bachelors degree in Liberal Arts?
And as far as Restasis is concerned, its nothing more than a freaking artificial tear with cyclosporine in it for treating freaking dry eye, and if the doc doesn't give a shit about treating dry eye, you damn sure aren't going to change his/her mind by spewing "190% Goblet cell density increases!", or "Multifactorial approach by working on multiple pathway" garbage messaging, and if they are RXing Restasis, it's because, A.) they already were committed to treating dry eye long before your cocky ass started calling on his/her office, and B.) managed care in your territory is "Restasis Friendly".
The fact is NONE us are as valuable/needed/important as we think/thought we are/were, and the docs you think you have a great relationship with also have great relationships with the Alcon, B&L, and Shire reps, too...