Anonymous
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Anonymous
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Is there any other industries that have their managers ride with their reps so often or at all? And usually they have less experience than the people they are "coaching"
No, because the job of a DM is a totally worthless sham ie/babysitter. Other industries actually "sell" something so there is no need to "coach" anyone. Either you sell it or you dont. Since pharma is not really any type of "sales", they need to find bogus ways to measure "success" here. There you have it in a nutshell...
Video #1 - How to gain access to difficult to see or no see physicians Video #2 - How to analyze the data to make sure we are using the right message with the right physician. Video #3 - How to "hook" the customer and engage in a dialogue that lasts longer than 30 seconds Video #4 - How to deal with disgruntled colleagues. Video #5 - How to deal with entitlement in an organization. Video #6 - How to get the most out of overpaid and underworked employees.
Good idea. Pharma should have player-coaches in this role - the occasional ride along and manage their own large accounts e.g. KAM/DM blend. DMs provide value to those that "don't know everything". If you have a rep that doesn't need any coaching, make a video of their awesomeness to show everyone at the annual sales meeting. Given how many perfect reps we have at this company, Eisai will be making lots of videos. I got an idea...we can divide and conquer this initiative with all of our perfect reps.
Video #1 - How to gain access to difficult to see or no see physicians Video #2 - How to analyze the data to make sure we are using the right message with the right physician. Video #3 - How to "hook" the customer and engage in a dialogue that lasts longer than 30 seconds Video #4 - How to deal with disgruntled colleagues. Video #5 - How to deal with entitlement in an organization. Video #6 - How to get the most out of overpaid and underworked employees.
Good idea. Pharma should have player-coaches in this role - the occasional ride along and manage their own large accounts e.g. KAM/DM blend. DMs provide value to those that "don't know everything". If you have a rep that doesn't need any coaching, make a video of their awesomeness to show everyone at the annual sales meeting. Given how many perfect reps we have at this company, Eisai will be making lots of videos. I got an idea...we can divide and conquer this initiative with all of our perfect reps.
Video #1 - How to gain access to difficult to see or no see physicians Video #2 - How to analyze the data to make sure we are using the right message with the right physician. Video #3 - How to "hook" the customer and engage in a dialogue that lasts longer than 30 seconds Video #4 - How to deal with disgruntled colleagues. Video #5 - How to deal with entitlement in an organization. Video #6 - How to get the most out of overpaid and underworked employees.
"If you have a rep that doesn't need any coaching, make a video of their awesomeness to show everyone"
hahahahaha!! You actually think your "coaching" makes any difference? Oh, you do, that is so cute.
Did you ever hear of "in one ear and out the other"??? 99% of the reps live by this philosophy.
...and why are we having a massive reorg? Drastic revenue and net income decline. Who drives revenue? Hmmm...I will let you figure that one out.