Seriously, the approval for Silk was obtained in June 2014 and Galderma took the Valeant folks on in July 2014. They waited until January 2015 to launch the product and look what happened. No bundles to help sell the mature products, an amatuer video at best, and honestly a lackluster reaction by the medical community. Most docs laugh at the video and will only place an order if you throw them a bone to try it. It was a light Q1 overall even with a new product launch and no current competition from our friends at Botox. What happens when they launch their lip product? The whole product launch was put together so poorly by a company that has the marketing savvy of Nestle to draw from. Every leader should be on a PIP for this.
As far this Aspire program goes, there is a lot left to be desired. Most docs have to be convinced to try it out and when you finally do get a chance to proceed, the program is choppy and doesn't integrate well with IOS and other operating systems.
It's amazing how one company could rollout a new product and sales tool so poorly. Why aren't the leaders accountable for this?
That's right the guy at the top is to busy discussing his trips and watches and cars and the regional managers are to busy sending out 45 page emails about not making your numbers. The 45 pages don't provide any specific assistance just general sayings and nonsense.
Oh, and let's pull the sales people from the field every other month to lock them up for training like it's 1980 when there was no video conferencing or web based learning systems. Because we all have to spend 24 hours a day in various Dallas hotels telling each other how wonderful we are and being phoney. Much more important than actually selling our products.