One key lesson I have learned from working in contract sales for years is understand the metrics a CSO is responsible for. Not only market share growth, but also reach and frequency. Contract companies are paid on so many individual facets of the job. There is also a "vacancy" or "region at capacity" component. So keep in mind, when rumors are making their way through the mill and reps start to see the writing on the wall, management from the top to the region level are all incentivized to tell you whatever you need to hear to stay on board. Shitty, but true. I don't even blame the DMs because they probably want to believe what they are hearing as much as we do, but I will always keep this hard lesson learned the next time I see the rats running out of the cave while the cheerleaders are pointing the way in and talking about growth and contract extensions. Good luck guys.