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» Shire's DTC move to scrap smiling patients for double 'i's pays off—and it thinks other pharmas should take note
Shire's DTC move to scrap smiling patients for double 'i's pays off—and it thinks other pharmas should take note
Shire's DTC move to scrap smiling patients for double 'i's pays off—and it thinks other pharmas should take note
Submitted by
admin
on April 13, 2017 - 9:39am
Source:
Fierce Pharma
News Tags:
Shire
DTC ads
patients
Xiidra
dry eye disease
Headline:
Shire's DTC move to scrap smiling patients for double 'i's pays off—and it thinks other pharmas should take note
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